So what is Ethical and Sustainable?

It’s all well and good to throw around statements like ethically sourced or sustainable business, but what does that actually mean?
Here are the definitions of ethical and sustainable from the dictionary..


ethical - adjective

Relating to moral principles or the branch of knowledge dealing with these: ethical issues in nursing | ethical standards.

•    morally good or correct: can a profitable business ever be ethical? •    avoiding activities or organisations that do harm to people or the environment: an expert on ethical investment | switching to more ethical products | adopt ethical shopping habits | ethical holidays

sustainable - adjective

1.     Able to be maintained at a certain rate or level: sustainable economic growth

conserving an ecological balance by avoiding depletion of natural resources: our fundamental commitment to sustainable development

2.     Able to be upheld or defended: sustainable definitions of good educational practice

So how does that pertain to us and everyday life? It’s about choice. Whether we choose to buy products not tested on animals, or making sure the clothes we purchase have not been made in sweatshops that certainly dot the globe. It’s about taking notice and taking a stand. It’s about making decisions and making changes.
Sometimes it’s not easy and often it’s more expensive, but our choices surely impact on the greater good. The choice is ours.